Privacy policy

 

Last Updated: June 2026

At Kitchen Trade™, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, create an account, subscribe to marketing communications, or otherwise interact with our business.

By using www.kitchentrade.co.za, you agree to the practices described in this Privacy Policy.

Who We Are

Kitchen Trade™ is a division of SilverCloud Trading (Pty) Ltd (Registration No. 2021/872182/07), a registered South African company operating an online retail business specializing in commercial catering equipment and hospitality supplies.

Registered Address:
28 French Lane
Sandton, Johannesburg
2196
South Africa

VAT Number: 4210316446

Our online store is hosted by Shopify, a secure global e-commerce platform that enables us to provide online shopping services and process transactions securely.

Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when:

  • Placing an order
  • Creating an account
  • Completing a contact form
  • Requesting a quotation
  • Subscribing to marketing communications
  • Contacting our customer support team

This information may include:

  • Full name
  • Email address
  • Telephone number
  • Delivery and billing address
  • Company name (where applicable)
  • Order history
  • Communication records

Information Collected Automatically

When you browse our website, we may automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages viewed
  • Referring website information
  • Website usage data and analytics

This information helps us improve website performance, security, and customer experience.

Information From Third Parties

We may receive information from trusted service providers including:

  • Shopify
  • Payment service providers
  • Courier and delivery partners
  • Analytics and advertising platforms

This information is only used to support legitimate business operations and customer service.

How We Use Your Information

We use your personal information to:

  • Process and fulfill orders
  • Deliver products and services
  • Communicate regarding orders, deliveries, and customer support
  • Provide quotations and product information
  • Improve our website, products, and services
  • Send promotional communications where consent has been provided
  • Prevent fraud and enhance website security
  • Comply with legal and regulatory obligations

Cookies and Tracking Technologies

Kitchen Trade™ uses cookies and similar technologies to:

  • Remember user preferences
  • Improve website functionality
  • Monitor website performance
  • Analyse visitor behaviour
  • Support marketing and advertising activities

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

Sharing Your Information

We respect your privacy and do not sell your personal information.

Your information may be shared only where reasonably necessary with:

  • Shopify and related e-commerce service providers
  • Payment processing providers
  • Courier and logistics partners
  • Professional advisors and service providers
  • Government authorities where legally required

We may also disclose information where necessary to:

  • Comply with applicable laws
  • Respond to lawful requests
  • Prevent fraud or illegal activities
  • Protect the rights, safety, and security of our business, customers, or partners

Marketing Communications

If you subscribe to our marketing communications, we may send information regarding:

  • New products
  • Promotions
  • Industry updates
  • Company news

You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

Your Privacy Rights

As a South African resident, you have rights under the Protection of Personal Information Act, 2013 (POPIA), and other applicable data protection legislation.

These rights may include:

  • Requesting access to personal information we hold about you
  • Requesting corrections to inaccurate information
  • Requesting deletion of information where legally permissible
  • Objecting to certain forms of processing
  • Managing marketing preferences
  • Withdrawing consent where applicable

To exercise any of these rights, please contact us using the details below.

Data Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

Our website uses Secure Socket Layer (SSL) encryption and trusted payment processing providers to help protect customer information.

While we strive to protect your information, no online system can guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill customer orders
  • Provide ongoing customer support
  • Meet legal, tax, and regulatory requirements
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised where appropriate.

International Data Transfers

Some of our service providers, including Shopify, may process information in countries outside South Africa.

Where international data transfers occur, we take reasonable steps to ensure appropriate safeguards are in place and that personal information remains adequately protected.

Children's Privacy

Our website and services are intended for adults and business customers.

We do not knowingly collect personal information from individuals under the age of 16. If you believe a child has provided personal information to us, please contact us and we will take reasonable steps to remove such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website functionality.

Any updates will be published on this page together with the revised effective date.

Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Kitchen Trade™
A Division of SilverCloud Trading (Pty) Ltd

Email: info@kitchentrade.co.za
Telephone: +27 61 699 5474

Registered Address:
28 French Lane
Sandton, Johannesburg
2196
South Africa