Company Information

About Kitchen Trade™

 

 

Our focus is simple: remove friction from sourcing kitchen equipment, so our customers can focus on running their businesses.

Our Approach

Kitchen Trade™ was established in early 2025 with a clear objective — to serve the growing demand for reliable online purchasing in the commercial kitchen and catering space.

We recognised that hospitality professionals increasingly want to:

  • Research products online
  • Compare trusted brands
  • Place orders quickly and confidently
  • Receive equipment fast, without unnecessary back-and-forth

Kitchen Trade™ is built around that behaviour. We are an online-first business, designed for convenience, speed, and peace of mind.

What Sets Us Apart

  • A curated online range of trusted commercial kitchen brands
  • Secure online checkout with multiple payment options
  • Competitive pricing without compromising on quality
  • Fast, nationwide delivery from local distribution partners
  • A simple, self-service buying experience designed for busy professionals
  • Rewards and incentives for loyal, returning customers

We don’t aim to sell everything — we aim to sell the right products, online, with confidence

Brands We Trust

We work with leading manufacturers such as SnoMaster, Bravilor, Anvil, Hamilton Beach, Avenia, Victorinox, and other recognised names — giving our customers access to proven equipment backed by local support and warranty coverage.

Every product listed is selected with performance, reliability, and long-term value in mind.

A Growing Online Brand

Since launching in 2025, Kitchen Trade™ has grown rapidly as more customers choose the convenience of buying catering equipment online. Our continued growth is driven by trust, repeat business, and a commitment to improving the online buying experience year after year.

Legal & Company Info

Kitchen Trade™ is the catering equipment retail division of SilverCloud Trading (Pty) Ltd, a registered South African company.
All transactions are processed securely and in compliance with South African regulations.

Reg. No: 2021/872182/07
VAT No: 4210316446

Kitchen Trade™ — professional kitchen equipment, made easy to buy online.

🏆 Nominated for the 2026 Product & eCommerce Awards